Haterade is defined by UrbanDictionary.com as, "a figurative drink representing a modality of thought. those who consume it are themselves consumed by the negativity which with they speak."
A recent article in BusinessWeek, as highlighted HERE by BloggingStocks.com, points out that Wal-Mart employees are extremely bitter towards their employer. Because of this resentfulness, employees treat customers like poop.
Some have suggested that Wal-Mart stop trying to up their rankings in the list of the World's Billionaires and actually treat their employees better.
My question is, will this actually encourage people who refuse to shop at Wal-Mart to become patrons?
People who currently hate Wal-Mart (i.e. Electronic Vagrant), probably have reasons other than bad customer service. How many people were so upset by their customer experience that they never went back? Humans are inherently cheap. So, they probably continue to shop there and just accept the fact that if they can't find something, they may be cursed at by the employee who "don't work in that department".
Are Target employees really that much nicer? Its not like minimum and close to minimum wage employees don't hate their low paying job because they work at Wal-Mart vs. Target vs. any other retailer. How often do you see a happy cashier or floor representative?
I worked retail all through high school and college. I actually worked for a Wal-Mart brand (Sam's Club) for two summers and a Christmas break. The unique thing about my Sam's Club experience? That store had the worst loss prevention because the front end employees, including supervisors, had a scheme to steal massive amounts of product from the store. I'm not sure if I call that bitter, but that action is definitely not based on a high level of job satisfaction.
My point is, Wal-Mart needs to change their corporate business practices for people to view it as an acceptable place to shop. Treating their employees better is a start, but not the end solution to bring back alienated customers.
Wednesday, October 3, 2007
Wal-Mart's employees drink haterade...
Wal-Mart's employees drink haterade...
2007-10-03T12:11:00-04:00
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BloggingStocks|haterade|job satisfaction|Target|Wal-Mart|
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