IBM protest in Second Life...

Second Life "is an Internet-based virtual world." Second Life users can "interact with each other through motional avatars, providing an advanced level of a social network service combined with general aspects of a metaverse. Residents can explore, meet other Residents, socialize, participate in individual and group activities, create and trade items (virtual property) and services from one another."

Apparently IBM decreased salaries in Italy and employees aren't happy. So, what are these angry employees going to do? Naturally, they are going to protest at the IBM facilities in Second Life, where IBM has a large corporate campus and marketing site. If you click on the link to IBM, you may even see some avatars from Second Life.

So, will this actually be effective? I guess the huge advantage to this is that employees can potentially strike while they are at work (being paid). I would think the problem with striking is that the money the employees lose in the immediate term for not working takes a while to make up with the (potential) wage increase obtained due to the strike.
Although, apparently there is an Italian strike. During this type of strike, employees come to work and do their jobs, but don't do any more than the minimum. So, perhaps this Second Life strike can be classified as an Italian (or work-to-rule) strike.

Either way, does IBM even care if computer generated beings that represent real people are striking in a virtual world?